B2B Devices Sales/Purchase Drivers & Inhibitors Study
The Objective of the Study
Our client is a leading global and consulting company and they were trying to understand the factors, interest and needs for buying/purchasing of B2B Devices (smartphones, tablets, notebook/laptop PC, or Chromebook). Focused on two different stand points, Group1 – purchasing & Group2 – sales.
Key Screening Points
- Buyers/decision makers/influencers of large corporations or enterprises (defined as companies with more than 1000 employees) were targeted.
- Knowledgeable experts about company’s operational needs and priorities underlying these mobile device purchases was our major focus.
- Senior sales representatives at companies selling b2b devices/applications/services to these large enterprises (System Integrators, Value-Added Resellers, mobile network operators, device vendors) were targeted.
- The expert held responsible for managing more than 250 such devices at an organizational level was our target segment.