Our client, Buyer Persona Institute, a leading global consulting company, was trying to understand the cloud-based communication platforms that could allow the advancement and integration of new cloud competencies. The sample size is segmented into two different parameters, Group1 – AEC – Qualified experts should be from small, medium, large firms and should only serve commercial and public/infrastructure markets, Group2 – Owners - Qualified experts should be from Education, Financial Services/Insurance, Healthcare, Hospitality, Manufacturing, Government, Retail, Telecommunications, Transportation, Utilities (Electric, Water, Gas, etc.)
The key screening criteria to be able to identify the experts should fall under the following criteria: