Channel Check : Security Sales Trend
Case Studies
Channel Check : Security Sales Trend
The Objective of the Study
The overall objective of this study is to understand the sales trends of security solutions for organization. We focused on understanding market trend of solutions providers in North America and Europe.
Key Screening Points
- Organizations should have more than 10% of overall sales from security products and solutions.
- Targeted respondents should be from Sales, Accounts and operations department.
- Sample Size - 90 Interviews to be conducted.
Key Discussion Points
- Understanding the sales trend In the March - June quarter for the year 2022.
- Identifying the weakest and highest vendor for security product and solutions.
- Understanding the internal plan, pipeline activity and expectations from the upcoming quarter.
HBG Solution
- Within 2-3 weeks, the HBG team successfully identified, shortlisted, and conducted interviews using CATI methodology with 90 experts’ basis the project specifications.
- Real time updates of the successful completes were shared to ensure timely tracking of the overall progress on field.
- With 100% success rate the team on boarded and conducted the discussions with the relevant experts within the stipulated timeframe with optimum quality as desired by the client.
- The final outcome of this study was shared in the form of SPSS file with client along with all the respondent details.