Headphone Market Assessment
The Objective of the Study
To supplement views on market volume, share, and consumer product, feature and channel preferences, conduct in-depth interviews (IDI) with decision makers and key influencers in retail sales, marketing and distribution of headphones.
- Positioning: strategies, features, pricing, retailer types, & promotion priorities.
- Vendor Product targeting and optimization: channels & product sales.
- Buyer / User insights: Channels, segment insights (premium, low, etc.) priorities & preferences
Key Screening Points
- Executives should be current/former employees of headphone vendors, headphone retailers, or distributors.
- Respondents to be members of industry trade groups or associations; third party researchers; third party retailing professionals and consultants.
- The target profiles were from a group of mid-level managers, planners, decision makers, or key influencers. The focus was to connect with experts who understand how the channels work and have insights into the brands, products and customer preferences if possible.
