Smartphone Online Distribution 2020' | 2021' and Covid-19 Impact on the online channel across the Globe

Smartphone Online Distribution 2020' | 2021' and Covid-19 Impact on the online channel across the Globe

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Smartphone Online Distribution 2020' | 2021' and Covid-19 Impact on the online channel across the Globe

The Objective of the Study

Our client is a leading global consulting company who wanted to understand and evaluate the smartphone online business model (direct sales vs. marketplace) evolving and changing across multiple countries post Covid-19 outbreak every quarter of a given financial year.

 

Key Screening Points

 

  • Identify the key decision-makers and strategists at leading smartphone distributors/retailers in key markets in charge of smartphone online business.

  • Individuals in high to mid-level management positions responsible for online sales of smartphones.

  • The expert to be able to speak and highlight changes for every quarter and updated business trends.

Key Discussion Points

  • To determine which brands are offered online, how the devices are priced, and can provide insights into the amount (units, revenues, % share of revenues, or similar) of sales for the company that are online sales versus total retail sales (online plus all other retail channels.)
  • Did COVID-19 fuel the online smartphone business growth in recent months at the e-commerce/telecom companies? Did companies take any initiatives to cope with the shift?
  • Outlook of the online smartphone business in 2021 and beyond, assuming COVID-19 will be largely contained and people's lift will back to normal? Do you expect online businesses will experience a soft downturn in 2021?
  • Comment on the competition from smartphone brands' own online stores, such as Apple online store and Samsung online store? Do you believe they will gain more ground from e-retailers in the following years and why?
  • How do growth/sales leaders comment on online business expansion in recent years among the major smartphone brands (Apple, Samsung, Chinese brands, others, etc.) Which company does lead the pack and why?

HBG Solution

  • HBG is responsible for conducting/scheduling the discussion with experts every quarter and ensuring the client gets to capture the market changes every three months directly from the industry leaders, along with some additional interviews from new retailer every quarter.
  • Within three weeks, HBG teams identified and onboarded 15 well-qualified Growth/Sales industry leaders from across the Globe, each from a different region (USA, Canada, India, Mexico, UAE, Thailand, China, Brazil, Russia, UK, and other EU countries), and aligned interview calls for clients to lead and conduct.
  • Our team screened these experts following a 2-step validation process: -
    • Mapped and shortlisted experts match the scope while using our proprietary internal database and supplementing top sources such as LinkedIn, ZoomInfo, D&B, etc.
    • Validated all shortlisted profiles while screening every prospect over the phone and shared final candidature for our client's review/ approval.
  • With a 100% show rate, the HBG team ensured every screened expert joined the consultation call at the agreed appointment date and time.
  • Our team met the overall targets within the stipulated timeframe with optimum efficiency and quality.

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